Vang Advisory
Growth, GTM, and program design for early-stage companies and the people who fund them.
Independent consultancy founded 2017 by Matthew Eisner. We’ve worked with 60+ clients across 6 continents on growth, marketing, GTM, accelerator-program design, and investment due diligence.
Sister entity to Vang Capital (investment fund). Many engagements end with us joining the cap table.
What we help with
- Growth + GTM Channel strategy, paid + organic acquisition, marketing operations, demand-gen for B2B SaaS, fintech, and crypto/web3.
- Product analytics + data infrastructure Tracking setup, customer data platforms, attribution modeling, dashboards that the leadership team actually uses.
- Accelerator + program design End-to-end program ops: applicant sourcing, selection rubrics, mentor networks, cohort curriculum, follow-on capital. Designed Algorand Europe Accelerator (2020) and supported Eterna Borderless Venture Studio.
- Investment due diligence Market research, competitive analysis, financial modeling, technical evaluation. We’ve led DD on 8 strategic investments at NTT DATA UK + headed DD at Bridge Angel Investors.
- Fractional growth leadership Embedded interim Head of Growth / Head of Marketing / Head of Product roles for founders pre-first-hire.
Selected clients
- Algorand — accelerator program design + investor relations.
- Codility — growth + marketing operations.
- Coinfirm — GTM strategy for blockchain compliance.
- Siemens Bosch — corporate innovation program advisory.
- citizenM — digital growth strategy.
- RELAYTO/ — growth + product partnership (also a Vang Capital portfolio company).
- Austrian Trade Commission — UK market expansion.
- Feeld — community + brand growth.
- Radix — ecosystem development.
- Brydg — bridging-finance growth + brand.
Plus 50+ other engagements across SaaS, marketplace, healthtech, devtools, fintech, blockchain, and consumer.
How we work
- Sprint or retainer — most engagements run 4–12 weeks of focused work, with optional retainer for ongoing operating support.
- Senior bench — we operate with a curated network of 49+ specialists across design, content, data engineering, paid media, and product.
- Equity-friendly — for early-stage clients we’ll consider partial cash + equity structures. Several of our clients have become Vang Capital portfolio companies through this path.
- Founder-led — engagements are led directly by Matt or a senior partner, never offshored.
Get in touch
Email matt@vangadvisory.com with a one-paragraph description of what you’re trying to solve. We’ll reply within 48 hours.
Bandwidth is limited — Matt is currently Chief of Staff / Head of GTM at Zerg AI. Vang Advisory continues to take on selective engagements where the fit is strong.